Amorim's Critical Error? Taking On The Executives and the Infallible Leadership Class

Tbecame clear Ruben Amorim endured a loss to lower-league opposition. He weathered an important continental showpiece against a particularly poor Tottenham teams in living memory. He withstood losing at home against domestic rivals, finishing 15th, the tactical inflexibility, undermining some of the club’s most promising homegrown talent, the 32% win rate, labeling the squad the poorest in Manchester United history. Yet, there existed a single opponent against whom Ruben Amorim was not permitted to engage. You come at Jason Wilcox, you had better succeed.

Unfortunately, like many a top-flight defender during Blackburn Rovers' title-winning campaign, the coach took on the executive and appears to have failed. Even the most casual observer can see the irony here: a manager who often railed at his players for losing one-on-one duels crumbling when confronted by the white heat and animal charisma of one of the Premier League’s most intimidating sporting directors.

And frankly, this entire painful saga appears to portray the director in a whole new light. It may have been tempting, based on his nine months of experience with the Saints, to regard him as little more than a drudge within the club's structure: an individual whose appointment was due as much to his close relationship with ex-colleague a fellow executive rather than any verifiable talent. How mistaken we all were. By masterfully outsmarting United’s feted head coach, just as he bested the unfortunate a previous executive before him, he has proved himself to be among football's strategic masterminds: a strategic mind of which United’s mid-table rivals are now rightly wary.

A Strategic Clash Regarding Formation & Ideology

For example, it was Jason Wilcox , after having been part of the leadership that appointed the 3-4-3 fundamentalist the coach originally, was instrumental in trying to persuade Amorim to abandon his beloved 3-4-3. Unsurprisingly, these pleas met a certain resistance. However, these judgements carry more weight when issued from the mouth with the impeccable soccer background he possesses, holder of international appearances and a role in a championship team decades past.

Maybe eventually Jason Wilcox might agree to outline his thought processes to the rest of us. Perhaps at some point questions may arise regarding why the coach is walking away with a full payout, with no compensation reduction clause in place. The director speaks rarely in public, for excellent reasons. The real thinkers in football – men like him – function on a plane beyond our own prosaic understanding. Were he to speak, most likely all we would hear would be high-frequency signals and complex calculations. Wanting is not quite equivalent to being prepared to comprehend it.

The INEOS chief reportedly proposed using the winger in a defensive role.
The club's co-owner reportedly proposed utilizing the attacker in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

An Supreme Authority In Command

But of course, by focusing our attention on the sporting director we overlook the true genius behind the modern United throne. Jason Wilcox is, after all, merely executing the directives of his line manager the billionaire owner, who in private has emphasized his desire for a four-man defense. According to reports, the owner has also proposed playing Bryan Mbeumo in a wing-back role. The owner is eager for the club to adopt data science and analytics. Per reports, during a leadership summit soon after his minority ownership, he announced that the team's approach of play “will be decided in this room”.

Ultimately, Ratcliffe is an expert in this technical footballing stuff, drawing from his previous experience in petrochemicals and sailing. Most importantly he is immensely wealthy, and as we all know, the rich are the best of us: more perceptive, sagacious, more tactically astute, simply better. Who else would you trust to oversee a strategic plan of austerity, the construction of a modern arena that looks similar to an abstract design, the signing of Benjamin Sesko?

The Modern Football Hierarchy: Executives Over Managers

This is a trend that is becoming prevalent at the elite levels football. For decades, teams mistakenly entrusted big footballing decisions to low-level employees such as coaches, talent spotters – even footballers. Perhaps it was once feasible for an up-and-coming, innovative manager with ideas and drive to go into an organization and implement their plan supported to fruition. Yet how many businesses have such individuals established? What number of large-scale layoffs have they overseen? Far preferable to place genuine authority where it rightly belongs: the leadership tier, the open-necked shirt brigade, the guys with the jaw-dropping professional resumes. It is wiser to determine the strategy in the boardroom and hire a coach who can tailor their methods accordingly. If coaches were formerly chefs, they have become more akin to Deliveroo drivers: not really responsible for the product, but still ultimately answerable should it be delivered cold or fails of the box.

Nowadays, a coach's role has become less about defining the vision and more about marketing it: the front-facing representative of the operation, the visible figurehead of an organisation they have minimal power to change. Enzo Maresca takes a squad of very young players into the Champions League and secures domestic cups, and essentially is dismissed for talking. Wilfried Nancy sees his standing damaged whereas the people who hired him live to blunder another day.

The Modern Corporate Game: Accountability Only for the Few

And possibly in a small way this is simply corporate governance at work: the elevation of a gilded overclass who can never be wrong, whose choices are always sacrosanct, whose errors can invariably be sacked away without justification. Hire the 3-4-3 coach and then fire them for using excessively that system. Hire the project manager and then discard them for taking too long. And most importantly show gratitude; for your modest increases in ticket costs, for your new player acquisitions, for the fact that the grownups – regardless of their expertise – are in charge.

Michael Green
Michael Green

Sarah van der Berg is a seasoned digital marketing strategist with over a decade of experience in helping brands achieve measurable results.